“What makes me the
most proud is that in
Spa Noir, a space has
been created to give
every person who walks
through the door a place
of relaxation, acceptance,
and self love.”
In terms of atmosphere, Spa Noir would describe themselves as eclectic and historic. The Spa staff members are continuously described by customers and inviting and warm, creating a sense of community and care for their customers. The owner once stated “I think what makes me the most proud is that in Spa Noir, a space has been created to give every person who walks through the door a place of relaxation, acceptance, encouragement, and self love.”. There is an authenticity that comes through in their business practices, in the care for the community they are invested in and in the products and services they offer. They express pride in using high quality products, and put an emphasis on being natural and clean. They are known for being socially inclined, not only giving a portion of sales back to the community but also by hosting classes and events to engage with the community.
Warm, artisan and alternative. Spa Noir offers health and beauty treatments that consider the well being of the customer, community and environment. Through authenticity and focusing on the integrity of our products, we create an environment of relaxation, acceptance, encouragement, and self love.
Spa Noir is the ideal urban retreat that specializes in spa and beauty treatments for sensitive skin. Our brand integrates care for the mind, body and spirit. We believe in making people healthy, which is why we have certified and knowledgable staff that provide a personalized experience for our guests.
The branding process started with a brand visual exploration exercise, collecting a wide range of images and determining whether or not they resonate with our brand or not. We found that we were drawn to imagery that
We found that we were drawn to imagery with industrial touches organic lines/textures, curved geometry, and breathing room. We also felt elements from plants and nature, raw materials, and a warm palette with accents of cool shades was on brand. After deciding which images did and did not resonate with us, we put words to why. We broke down what exactly was making it feel on/off brand in order to create a descriptive vocabulary and sorted and grouped those words until we reached three over arching brand characteristics: Warm, Artisan and Alternative.
Our final concept board consists of industrial touches organic, lines & textures, and curved geometry. We found that breathing room & negative space makes aides in a warm, inviting layout. The artisan quality of raw materials and warm, neutral palette helps communicate Spa Noir is geared toward use of more natural products. Altered serifed typography communicates the refined alternative quality of Spa Noir.
Spa Noir by nature has a warm inviting atmosphere. From the energy and interior space, to the hospitality of the staff, guest continuouly report feelings comfortable and invited.
The products that Spa Noir uses on guests and sells in store have a handmade quality to them with an emphasis on ingredients that are safe for sensitive skin enviromentally responsibe and locally sourced.
Spa Noirs neo-spiritual mind, body and spirit approach to body work and healing. They put an emphasis on enriching community, promoting products by local vendors and giving back proceeds to organizations.
“Below are our final logo
and wordmark, logo variations,
typography chioces, color
palette & textures.”
We went through multiple rounds of logo and word mark iterations. We ultimately chose an iteration of one of Kyra’s Illustrations and refined it. We felt this logo choice was representative of both the collective community that Spa Noir fosters and has a way of communicating the warm and inviting atmosphere, with the doorway subtly saying “come inside.” This wordmark is version 2 that Kyra developed. Together, we developed a typography direction, logo and wordmark lockups and color palette. Below you can browse these design assets.
“We focused our efforts on
creating a few strong
pieces of design collateral
that could be used across
a multitude of platforms.”
Spa Noir is a relatively small business so thinking realistically about the content they might want to invest in and what their design needs might be, we found that they likely would be trying to increase their customer base in the greater Seattle area. We focused our efforts on creating a few strong pieces of design collateral that could be used across a multitude of platforms that would generate more business and exposure in their immediate community and build brand message recognition. As seen above, we focused on a wordmark, logo, tagline and secondary elements such as textures to be intgrated. A targeted marketing campaign including printed mailers, social content strategy, and electronic flyers would be the most realistic deliverables we could provide for a business of this caliber.